As the cold settles in, and the snow arrives, we welcome this festive time of year with a warm, cozy embrace. The season to celebrate our achievements, successes and look toward the new year with renewed hope. BubbleUP continues to expand not only its team, but has helped expand new audiences, new ventures and new ways of strategic marketing for our roster of clients. Each uniquely their own, we foster collaboration with these businesses and partner with them to help them achieve their marketing goals.
For us, marketing is more than just strategy–it’s giving your business the tools it needs to thrive! Let’s take a look at some of the many projects we worked on this year:
Braithwaite Boyle’s New Website
Braithwaite Boyle is a leading law firm that works solely in accident injury law. The firm had been looking to understand the impact their services have on their clients while maintaining their presence as Alberta’s leading accident injury firm.
The team at Braithwaite Boyle approached BubbleUP to conduct a fully-scoped audit of their current marketing. Our team of digital strategists worked to scope out each facet of their existing marketing pillars. We were able to determine what was working, what could be improved and provided tangible, tailored recommendations to increase their presence.
Our recommendations were strategic: our team has been streamlining their website to reduce the number of pages and provide more comprehensive content (launching soon!), restructured the navigational menu for better user clarity and rearranged the home page of the website for better usability anchored with stronger CTAs; these were some of the many recommendations made by our specialists across their digital spaces.
Are you ready to step into the next phase of your marketing?
Connect with our Opportunity Creators to discuss how we collaborate with your business and help it achieve new heights!
Dyand Mechanical / Wood & Energy Store’s Vertical Video
The beauty of working with an agency like BubbleUP is the ability to create unique, dynamic social media campaigns that can help increase the scope of your business through an introduction to new audiences. For our client Dyand Mechanical Systems and Wood & Energy Store, this new, dynamic campaign involved the creation of special videos developed for their social media channels. This campaign was created to highlight the affordability of a newly installed fireplace/stove, and how it can be easily incorporated into your lifestyle.
By creating a dedicated social media and video strategy, we created a vertical video series that would help increase engagement across their social media platforms.
Gallo LLP’s New Website Service Pages
Gallo LLP is a Chartered Professional Accounting firm with locations in Edmonton and Sherwood Park specializing in accounting and tax services for businesses. Gallo LLP joined our client roster with the intent to broaden their visibility and audience scope for accounting services for businesses across the region. Our dedicated team of marketing specialists were tasked with developing and executing an SEO strategy that would help draw in new business to the firm.
In addition to this strategy, we wrote and created brand new pages for their website and developed new content. Through these marketing tactics, Gallo was able to increase their rankings to the number one position for all relevant industries!
Headwind Solutions: Billboards Designed by Us
Our team takes immense pride in the work we are able to bring to our clients, and with Headwind Solutions, this was no exception!
Headwind Solutions is a manufacturer of positive air shutoff systems and gas detection monitoring systems known as ShockerPASS and ShockerEDGE. The team at Headwind Solutions asked us to develop a billboard to help enhance their brand presence and bring more awareness to this unique and industry-changing product. Our graphic design services are uniquely tailored to our client’s wishlist, and our team of skilled designers can make your dreams a reality!
When we see our work amidst everyday life, it really speaks to the hard work of our agency, and sometimes we just need a moment to stop and admire! Here’s our designer Curtis who was tasked with the creation of these billboards!
A Brand New Website Cultivating Community
Edmonton Meals on Wheels has been fostering and nurturing connections within Edmonton since their inception in 1969. Their mission has remained steadfast: to provide home-delivered meals to a diverse mix of communities across the city. Edmonton Meals on Wheels engaged with BubbleUP to establish a renewed online presence which included a new website and updated brand.
With this direction, our marketing specialists were able to collaborate with Edmonton Meals on Wheels to create a brand new website, which included a brand new logo, curated content based on an enhanced SEO strategy and a better e-commerce platform. The end results were proven to be very effective, and showcased the success of the new look of the website, a better user experience and an e-commerce platform that made it easier to manage client orders.
The Parts King Story of Success
When you need to create an impactful marketing strategy, we can make it very impactful. Parts King is an Edmonton-based provider specializing in the sale of car parts through their E-commerce platform of their website. To assist with their marketing goals, we partnered with Parts King to create a series of programmatic ads to target vehicles that have the most common repairs based on the year, the model and the make of the vehicle. Programmatic ads are used to help increase the scope of the client’s audience and help ads engage with a larger geographical reach.
The results of one of the most recent campaigns led to hundreds of purchases that broke a new record for overall sales from these ads! We couldn’t believe the results, and the King was very pleased with this news for his auto kingdom!
Helping Match Top Talent with Employers
Recruitment Partners Inc. (RPI) is an Alberta-based recruitment agency that provides top talent across a variety of industries and helps companies find and match with qualified applicants. To help attract this talent and help provide a platform for accessible, seamless connections, the team at RPI was looking for a complete overhaul of their existing website.
Our website design team created a new experience for RPI’s clients and provided a tailored application process that makes it easy for applicants to match with potential employers. Our team was able to create a beautifully designed website that not only speaks to the nuance of those looking for employment, but speaks to the mission and values of RPIs culture and ability to match clients to employees.
The Saffron Centre’s Trails Course
The Saffron Centre is a not-for-profit organization helping those impacted by sexual violence across the greater Edmonton region. Located in Sherwood Park, the Saffron Centre wanted to create a course designed for youth and children to help educate about the prevention of sexual harassment and sexual violence.
Our efforts involved the creation of a special course that aims to bring continued education of the impacts of sexual violence, and how to recognize the signs if someone has become victim to sexual harassment. This was created and developed in partnership with our design team, who were able to take the vision of Saffron Centre’s educational components and create a custom course to be taught to all students.
Summit Trailer’s Curated Newsletter
Our friends at Summit Trailers were wanting to create a new method of interacting with their existing clients to promote their rig-ups and box up alarms, along with a focus on their available trailers to purchase. Our team created a customized marketing strategy that focused on increasing organic traffic across select landing pages of their website, utilizing relevant keywords in both content and ad sets. This provided a platform to track the performance and further optimize the tracking of leads.
A total of eight campaigns were created in relation to service bookings and highlighting select products, which were targeted for Summit’s existing customers and dealers through their email list. Since March, the average open rate of these newsletters was 35% to 49%, with sales resulting from each email!
About BubbleUP Marketing
For over two decades, BubbleUP Marketing has been passionate about helping businesses thrive. With over 500 client projects under our belt, we’re energized and ready for an exciting 2025!
If you’re looking for a creative, results-driven team to elevate your brand, let’s make it happen together. It’s never too late to kickstart your 2025 marketing success. Reach out today to book a free 15-minute consultation with our Opportunity Creators — we can’t wait to hear your story and explore how we can help your business shine!
