As Christmas lights light up the night and the chilly winter air moves in, we’re looking back at some of our 2023 highlights. Our team at BubbleUP has continued to grow this year, and that means that we were able to do more for clients to help them increase their ROI, meet their goals, and thrive in their business. Did you know that we have been in business for over 20 years? From rebrands to websites and social media strategies, we’ve done it all this year! Here are 7 of our favourite successful marketing campaigns that we accomplished this year.
Saffron Centre’s New Brand and Website
One of the values that we live by at BubbleUP is causing a ruckus as we shake up our marketing to make a difference for our clients, and we love working with clients who do the same. Saffron Centre is a sexual assault support centre based in Sherwood Park dedicated to supporting the healing and empowerment of those who have been affected by sexual violence through police reporting and courthouse support, affordable counselling, and educational seminars in schools and workplaces. This year, we had the opportunity to partner with Saffron Centre to create a custom website alongside a rebranding through our marketing strategy services. Our design team embodied the core values of collaboration and partnership in the new logo, and our digital marketing team helped to create a new vision and mission for Saffron Centre.
Through their custom website design, individuals who have experienced sexual violence can more easily access online resources and support in their journey.
Online Ads and Content Development with Headwind Solutions
Headwind Solutions manufactures positive air shutoff systems and air detection and engine safety systems, known respectively as ShockerPASS and ShockerEDGE. This game-changing technology is designed to protect drivers with diesel and gasoline engines before they get out of the vehicle. To aid in Headwind Solutions’ marketing efforts, we partnered with them to create programmatic ads for each trade show they attended in North America. Programmatic ads allow you to be seen by a larger target audience based on the geographic location chosen for the ads. Our targeting efforts and content creation for ShockerPASS and ShockerEDGE have resulted in an increase in interest in the product in the oil and gas industry and 375 conversions in the last 6 months.
Social Media Success with Recruitment Partners Inc.
Recruitment Partners Inc (RPI) is always looking for top talent to help support their clients and match applicants with employers. As a premier Edmonton Recruiting Agency, they work to help them attract top talent and become established thought leaders in the industry, getting connected to the right audiences meant meeting them where they are. Through RPI’s social media strategy, we used short-form video content for TikTok, Instagram Reels and Facebook Stories to showcase services, share industry insights, and meet the team. Over the last year, RPI has grown their LinkedIn followers to over 46,000 by expanding its reach to younger job seekers. Their social media reach has expanded to over 998 users, and their short-form videos featuring their office dog Baltimore and recruitment tips have come out on top as the best-performing content of 2023.
End of Season Ad Campaign with Grove RV
Did you think marketing is only successful during your busy season? Think again. We have had the privilege of working with Grove RV, an established RV Dealer, for many years, and this fall we partnered with them for the largest sale of the year. What do you do when you have to make room for newer inventory but aren’t sure how to get customers through the door after the camping season? Our team took on the challenge of creating ad campaigns, custom-coded product pages, and email marketing for the End of Season Sale on all 2022 models. From the extra marketing actions taken to support the campaign, Grove RV was able to sell almost all of the 2022 inventory in October and November, bringing in more customers to the store in the fall than the seasonal norm!
Who could pass on the chance to save up to 50% on a new RV AND save with 2.99% financing? We’re in!
Wood and Energy Store’s New Website
What could be more exciting than the launch of a new website? Looking for the right fireplace for your home can be daunting with so many options and limited details online. The Wood and Energy Store, an Edmonton Fireplace Store, saw an opportunity to take its online user experience to the next level. The challenge? Capturing their wide variety of inventory in a captivating way. Our copywriting, SEO, and web development team hit the ground running in 2023 for a rebrand and new website launch that would set them apart from the competition.
Through persuasive descriptions that engage your imagination to a filtered product list with your home in mind, we helped to make fireplace shopping enjoyable from the comfort of your home. More importantly, our web development created a custom product catalogue and upgraded the dealer portal by introducing a document library. From our marketing efforts, the Wood and Energy Store is seeing a 94% increase in online users.
Online Ads with Gold Star Tours
Effective marketing can sway you to choose to do something that is outside your comfort zone.
Gold Star Tours joined us in 2023 intending to sell out each of the Polar Bear Expedition tours this fall. Through our SEO and PPC efforts, Gold Star Tours met their goal and sold out on each of the expedition flights leaving from Edmonton and Ottawa. Polar Bear expeditions in Churchill, Manitoba are something that many people dream of doing, but finding the right audiences can be a challenge. We assisted our client with recommendations of who to connect with for traditional media to help spread the word. We are gearing up for an exciting next season of tours coming this spring.
Updated Advertising with Habitat for Humanity Edmonton
How well do you think you know Habitat for Humanity? They are more than just a ReStore location or a leadership trip to build a home. Rather, Habitat for Humanity Edmonton brings communities together to help families build strength, stability, and independence through affordable homeownership. To support their homeownership programs in Alberta, our digital marketing team launched the Move In and Move Forward campaign to increase homeownership applications. Through online ads, video marketing, and content creation, Habitat for Humanity Edmonton was able to fill each of the homes available in Edmonton and the surrounding areas.
Since 2003, our team at BubbleUP Marketing has continued to use our expertise and abilities to better serve our clients. With a roster of over 500 client files, we are excited as we look ahead to 2024 and all that it will bring. If you want a top-notch team to help bring your brand to life, we’re here to help. It’s not too late to start planning for your 2024 marketing needs! Contact us today to book a free 15-minute consultation with our Opportunity Creators to get started.
