What sells you on a business? If you are looking for a new restaurant to check out, is it word of mouth, advertising, or social media? When it comes to testing out a service, we are more likely to trust the word of strangers than we are close friends when it comes to online reviews. How often do you check out Google reviews before making a purchase or booking an appointment? In this blog, we are going to take a look at what value a Google review can have for your online reputation, how to spot a fake, and best practices for responding to Google reviews.
How much time do you currently spend on social media? When building your business, there is so much on the go that dedicating time specifically to posting on social media can easily be forgotten. When your content isn’t reaching the right people for your business, it is easy to be frustrated or concerned about whether or not your business will succeed. Social media marketing is more than just a witty caption or jumping onto trends.